SEO Services – The Difference Between Budget and High-Quality SEO

Search engine optimization services are extremely important for any business in today’s day and age where technology and the internet run such a big piece of daily commerce. It’s no secret that every business that wants to keep up with today’s customer absolutely must have a website. There is no denying that fact. But having a website is usually not enough if your website doesn’t get noticed. You can have the best looking or highest converting sites in your niche, but if your targeted audience is not seeing your site, it won’t do you any good. That is why SEO is a must-have for any business looking to compete in their niche for their customers’ attention online.

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Sure there are other ways of getting website traffic. You could choose to advertise to get traffic to your website, and that is an option that many opt for. But with that option you are paying for every person that clicks on your ad, including people that have no desire to look at what you have to offer, or even worse, you may be paying for your competition to spy on your website when they click. That is something that is actually much more common than you may think. But with SEO, you don’t have to worry about that. You are not paying per click, so your competition can spy all they want, it won’t cost you a dime!

Another option that many choose is to utilize social media to drive traffic. There is no doubt that social media plays a tremendous role in the way we communicate today. And it provides businesses unparalleled access to their customers by being able to communicate with them directly, in a way that was previously unavailable. So there is no doubt that having social media be a part of your marketing efforts is essential. The problem with relying on social media to drive all of your traffic is that it takes a giant amount of time. You have to hire a full-time employee just to keep up in order to make a significant impact. The amount of money you would pay someone to manage your social media full time would be far more than you would pay for SEO services.

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So now we get to SEO. Having your website appear at the top of the search engines for the keywords that your customers type in when looking for what your business offers is the most lucrative form of marketing there is. There are no two ways about it. Here are some numbers that support why SEO is the best form of marketing you can have:

  • 89% of consumers use search engines to make a purchase decision. That means that whenever someone is looking for what your company offers, the first place they go is the search engines. Now imagine if it was your company that they saw as the top results.
  • 75% of users never click past the first page when performing a search. There are a lot of SEOs that claim to be able to deliver results. You want to go with one that can get you to the top.
  • 40% of users never click a result past the top 3. This is even more proof that being at the top of the search engines results page is extremely beneficial and can amount to a huge amount of revenue for your business.
  • SEO leads have a 14.6% close rate as opposed to a 1.7% close rate of print or direct mail advertising. These numbers are astonishing. You can see that consumers trust websites that they find in the search results and that is because there is an inherent authority that comes with being at the top of the search engines.
  • 79% of users say they click on organic search results while 80% of users say they rarely or never click on sponsored search results. These numbers show that consumers are well aware of advertising and they have what is called “ad blindness” when it comes to search results. They simply don’t click on ads because there is no trust there. They paid their way to get there. That doesn’t have the same sense of authority as if the company is there organically.

So you can clearly see the benefit of having quality SEO services done for your business. While the other forms of marketing can certainly be beneficial, having a high-quality SEO bring your website to the top of the search engines is the absolute best marketing dollars you can spend.

What is SEO and Why Do You Need It?

Search engine optimization, or SEO, is the “art” of getting a website ranked on top of the search engines for a given keyword or phrase that a desired audience for that site may be using to search for what the site offers. SEO is one of the best investments a business can make because it puts them in front of the people that are looking for exactly what they offer, when they are ready to make a buying decision. There is no better way to increase revenue than to be where your target customer is looking and studies have shown that 89% of customers use the search engines to make a purchase decision as well as 71% of business purchasing decisions actually begin on a search online. So being where your potential customers are looking is the best thing you can do for your business.

Just being online is not enough, however. Your website has to come up as high as possible in order to take full advantage of the amount of potential customers looking for your products or services. Statistics show that 75% of searchers never even click any site that is not on the first page of the search results, and 40% of people never click on any results past the top 3. This makes SEO an absolute must for any business trying to take advantage of the potential customers searching online. A good SEO will know that just improving the rankings of a website is not enough to get the company a solid ROI for the SEO services. The best way to provide a company with a good return is to get them to the top of the search engines.

Rochester SEO Rankings 12.7.17

A lot of business owners still insist that the old fashioned way of marketing is the best way to get them new customers or clients. The ancient methods of print advertising or direct mail simply don’t work as well as they used to. That’s because in today’s day and age, where technology is so readily available, more and more people are turning to the internet. In fact, more searches are performed from mobile devices than on computers now. There are over 30 billion mobile searches made every year. And 55% of purchase related conversions are made within one hour of a mobile search being performed. So not only does your business absolutely have to be online and have their website ranked highly, but it has to be a mobile-friendly website, meaning it has t look good on mobile devices. Actually, Google recently announced that they will not show websites that are not deemed mobile-friendly in the search results.

The other problem with the ancient methods of advertising is that they simply don’t convert as well as SEO. SEO leads have a 14.6% conversion rate as opposed to a 1.7% close rate of the archaic print or direct mail ads. You simply can’t control who is seeing those advertisements as well as you can control who sees your website with SEO. With SEO, you control where your website shows up. For what keywords that you think your customer is using to search for your products. It is an extremely targeted form of advertising. With print or direct mail ads, you are sending thousands of pieces in hopes that one might be in the right place at the exact time they look at your ad to make a purchase decision.

Some business owners also state that they would rather spend their marketing dollars on online advertising rather than SEO. This is a viable option and one that may yield results. But when a recent study showed that 79% of users always/frequently click on organic search results as opposed to 81% of users who said they rarely/never click on sponsored search results, it showed that consumers are very skeptical of online ads. That is because ranking highly in the search engines conveys trust and authority. It automatically pushed your business to the forefront of your potential customers mind when they think about your products or services. That is something that advertising could never duplicate. And that is why SEO is the best option for any business trying to take advantage of the multitude of potential customers using the search engines to make purchase decisions in today’s marketplace.