Black or White Hat?
The terms White Hat and Black Hat apply to various SEO Techniques to improve a websites ranking when searched. White Hat is good, using techniques approved by search engines, particularly Google.
BudgetSEO only use White Hat techniques. The good ones.
The use of Black Hat techniques can often end up with a website being banned from Google until the site is cleaned up. It can keep a website out of their search results for months or longer.