SEO Services – The Difference Between Budget and High-Quality SEO

Search engine optimization services are extremely important for any business in today’s day and age where technology and the internet run such a big piece of daily commerce. It’s no secret that every business that wants to keep up with today’s customer absolutely must have a website. There is no denying that fact. But having a website is usually not enough if your website doesn’t get noticed. You can have the best looking or highest converting sites in your niche, but if your targeted audience is not seeing your site, it won’t do you any good. That is why SEO is a must-have for any business looking to compete in their niche for their customers’ attention online.

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Sure there are other ways of getting website traffic. You could choose to advertise to get traffic to your website, and that is an option that many opt for. But with that option you are paying for every person that clicks on your ad, including people that have no desire to look at what you have to offer, or even worse, you may be paying for your competition to spy on your website when they click. That is something that is actually much more common than you may think. But with SEO, you don’t have to worry about that. You are not paying per click, so your competition can spy all they want, it won’t cost you a dime!

Another option that many choose is to utilize social media to drive traffic. There is no doubt that social media plays a tremendous role in the way we communicate today. And it provides businesses unparalleled access to their customers by being able to communicate with them directly, in a way that was previously unavailable. So there is no doubt that having social media be a part of your marketing efforts is essential. The problem with relying on social media to drive all of your traffic is that it takes a giant amount of time. You have to hire a full-time employee just to keep up in order to make a significant impact. The amount of money you would pay someone to manage your social media full time would be far more than you would pay for SEO services.

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So now we get to SEO. Having your website appear at the top of the search engines for the keywords that your customers type in when looking for what your business offers is the most lucrative form of marketing there is. There are no two ways about it. Here are some numbers that support why SEO is the best form of marketing you can have:

  • 89% of consumers use search engines to make a purchase decision. That means that whenever someone is looking for what your company offers, the first place they go is the search engines. Now imagine if it was your company that they saw as the top results.
  • 75% of users never click past the first page when performing a search. There are a lot of SEOs that claim to be able to deliver results. You want to go with one that can get you to the top.
  • 40% of users never click a result past the top 3. This is even more proof that being at the top of the search engines results page is extremely beneficial and can amount to a huge amount of revenue for your business.
  • SEO leads have a 14.6% close rate as opposed to a 1.7% close rate of print or direct mail advertising. These numbers are astonishing. You can see that consumers trust websites that they find in the search results and that is because there is an inherent authority that comes with being at the top of the search engines.
  • 79% of users say they click on organic search results while 80% of users say they rarely or never click on sponsored search results. These numbers show that consumers are well aware of advertising and they have what is called “ad blindness” when it comes to search results. They simply don’t click on ads because there is no trust there. They paid their way to get there. That doesn’t have the same sense of authority as if the company is there organically.

So you can clearly see the benefit of having quality SEO services done for your business. While the other forms of marketing can certainly be beneficial, having a high-quality SEO bring your website to the top of the search engines is the absolute best marketing dollars you can spend.

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